There are countless examples of failed products within the market today. It almost seems like the very nature of the industry to demand more exuberant and added features that don't always play into consumer tastes. But even growing up, I remember many tangible examples of failed products without even bringing the boom and bust of the information age.
There was an agressive marketing campaign set up coca-cola for a new product called SURGE, a slight twist on the traditional mountain dew styled drink. Initially high sales were driven by a vast marketing campaign aimed at sending the softdrink to an extreme sports crowd. I remember getting it with friends as a kid, no doubt way too much caffine and sugar for our adolesent selves, the product then quickly lost steam and was discontinued in 2003. Apparently it has garnered quite the cult following and is still popular in Norway, where the recipe for the drink originated from. It wasn't as extreme of an end as some other sodas, like JOLT, which was pulled from shelves because of the FDA, but it did proliferate most schools and younger groups much quicker, becoming an instant cult classic.
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