Creative Advertising, now with 80% less suck!

In my opinion, the only way advertising come off and not being cheesy are creative bits that don't fit the standard advertising mold. Creative advertisements are not only effective promotions of brands or products, but also works of art in their own right. I used to watch a TV show that was nothing but streamed ads that were well above the standard commercials. Creative advertisements for an array of products both stood out for cinematography, graphics, narration, or anything else that deserved a spotlight as a creative ad. Unfortunately this creative video service was cancelled and I cannot quite recall the name of it exactly. (foxfire?)

The point is, creative advertising can be works of art, blurring the lines between fine and commercial art. One of my favorite more recent examples comes from Toyota, as a projection mapping sculpture project, showcasing how green and clean new Toyota cars are. It not only show cases the advertising campaign that the manufacturers intend to go for, a clean and green automobile, but it also showcases the technological and artistic progressions that Toyota sponsors and engineers.

An extraordinary 3D projection mapping event, for an extraordinary car. Relive the story of a car which recycles energy as it drives – the Toyota Auris with Hybrid Synergy Drive. Filmed on location in Shoreditch, London on 22 September 2010.