State Water Resources Control campaign
at reducing urban runoff started their campaign about 10 years ago in
the early 2000's. They are aiming to provide more awareness regarding
urban runoff throughout California, but in southern California in
particular. They claim that the home values are only high in southern California because of the beautiful ocean they run along.
Most
notable part of their campaign are the various signs and curb paint
that claim the storm drains “Drain to the Ocean”, creating a
direct link between the storm drain on the ground and the ocean the
people visit. This is modified even locally to create an even more
visceral connection (drains to Morro Bay Estuary, drains to Guadalupe
River, etc) Their campaign has been quite successful in urban runoff
awareness proliferation over the years, a well done environmental
campaign that cheaply provided mass awareness as well as a practical
message to home owners and developers.
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