Monday, March 11, 2013

Playhouse Commercial

 This playhouse commercial highlights the pitfalls of stereotyping, this “dream home” consists of the boy playing the role of home provider and the little girl played the role of the homemaker. Today's more clever campaigns could turn the entire thing on its head and provide the same message yet give it a shock value targeted at a more mature and hip young crowd, although the might be going for the more traditional home demographic, in which case the commercial could have some sort of cute appeal. However, I see commercials like this becoming more and more rare as the overall population is not so keen on traditional domestic roles anymore.

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