Interrupting Advertising

Most advertising today is filtered out by a savvy consumer. Even now, I use a combination of Tivo, if I ever do sit down to watch the TV, or I use online ad filtering software that eliminates almost all forms of advertisements online. Even if they don't use another 3rd party service to do the commercial filtering for them, they can tune out, mute or otherwise divert attention from most forms of advertising that has been pushed upon them since childhood. 

Although this form of advertising has been slowly added to existing online sources  the age of the commercial break in broadcast television is coming to a close. I literally don't know any close friend who sits down to watch TV anymore, instead they vouch for either on demand entertainment or online programming.\

TV is indeed the elephant in the room. Its still a vast industry that is in slow decline. This scares the living piss out of larger media corporations and they will struggle to keep pace with consumer demands and still retain full control. Most pirating happens with programs/networks unwilling to provide easy and affordable access to programs, which is why titles like HBO's "Game of Thrones" is one of the most pirated shows ever. Because it requires an active cable subscription, which most users don't have/want in the first place in order to watch one show. Large media companies will be on the chopping block within a decade if they don't adapt for a internet driven media industry.