I was able to join about halfway through the seminar on 4/16, admittedly because I needed the extra credit. The discussion entitled "Got Ethics?" is a play off the Got Milk? slogan which ties both he idea of advertising and the idea of ethics together in one cheesy slogan. Every speaker I heard in the discussion were ethical issues they had all encountered one way or another throughout their career. All had varying degrees of how they would handle subjects or ideas they had found to be touchy subjects, such a political or subversive advertising. The prescription ad bit I found interesting because of environment surrounding the doctors and patients, as the consumer themselves cant get a hold of the product. I never realized it was such a taboo everywhere besides the US to be marketing drugs like commercial products in the US. This seems both good and bad for the pharmaceutical industry, which has become a hotly debated industry in recent years.
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