Racial Stereotypes

 

Racial stereotyping is a byproduct of the human need to categorized and make connections within unknown communities. Buying into the racial stereotypes is not so much as a malicious intention, but rather an unpleasant side effect. Advertisers capitalize on that idea, making associations between products and popular known stereotypes. 

Obviously, most advertising stays clear of negative racial stereotypes, but that doesn’t mean it wont creep into profiling glasses on asian models, nikes on african americans, etc. While advertising in general could use a bit more diversity, associations between cultural groups and products or services still do exist, and you don’t want to be sending your consumer the wrong or conflicting messages.