Understanding Semiotics

Semiotics is much more than what its defined as. Although its known as the study of signs and symbols, its encompasses a variety of fields, from Lingustics to Psycology. Its an extention of the human psyce projected into universal symbols.

Navigating these symbols is a part of being human. We use them in day to day activities, such as traffic signs or labels, but there is another subconscious world that people pick up upon in advertising that most people are unaware of. Colors evoke emotions, signs associate feelings, and advertising use these as tools to elevate an idea for their product.

 For example, the ketchup example above shows a bottle sliced and stacked, very reminiscent of a freshly sliced tomato. we know this because of color, texture, and the iconic tomato stem at the top of the bottle. This is only a fraction of all subconscious ideas going through consumers minds.