Gender profiling is still highly
prevalent in must of todays advertising for one simple reason, SEX
SELLS. It always has and always will as long as its target audience
is humans. However, I think that there is more and more sexual
innuendos in advertising themselves today.
With America in general
becoming less prude and more open to non traditional family roles, theres much more public talk of sex, advertisers
are becoming more daring in order to garnish sales. While not
necessarily a bad thing, they must learn where the current “line
they cannot cross” is when it comes to this type of stereotyping as
there can be a harsh backlash if the advertisement pushes itself too
far past the comfort zone of the targeted demographic.
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