Monday, January 28, 2013

My name is Scott Blackwell. I am a digital media art student at San Jose State University. This post are my thoughts about advertising in general, and how it plays a roe within my life.

While I don't think advertising is inherently evil, its uses have been dubious in pop culture over the past few decades. We always see it shoved in our faces, interrupting what we were watching in order to pitch something to buy. While its being used less in this manner and more cleverly employed, the commercial is still a key component of an advertisers repertoire.

I have seen beautiful commercials and other clever methods of using advertising without being disruptive or cliche, and those are the products I tend to gravitate towards With how easy it is for everyone to use advertisements across the internet, and demographics shifting from primarily TV media to primarily internet media, advertising is going to learn to adapt to survive or become a victim of market selection themselves.

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